From Admiring to Inspiring: My Journey into Content Creation and Receiving PR

From the age of ten, I developed a strong fascination with the world of content creation. What began as watching YouTubers gradually evolved as they transitioned into influencers on Instagram, eventually making their way onto TikTok.

Over time, content creators lives have been glamorized, filled with glimpses of wealth, endless gifts, fame, and unique opportunities. One thing that always stood out to me was how receiving PR packages became such a defining part of their influence. Watching big brands eagerly send influencers products in exchange for content creation felt almost magical. I loved how their creativity and authenticity were rewarded in a way that aligned with their passion.

It was fascinating to see them create posts with the products they were gifted. Everyone loves free items, especially when it's expensive items you have always wanted. Watching influencer's lifestyle's sparked a dream within me.

As time went on and becoming an influencer became more accessible with platforms like TikTok, I started posting my own videos consistently. Many of them were lifestyle vlogs, haul videos, makeup tutorials, and outfit inspiration clips. I also became more intentional with my Instagram posts, curating them as if I were already an influencer, manifesting the dream I envisioned for myself.

Then came the day that changed everything—I received an email from an agency asking if I’d be interested in receiving a product in exchange for a creative Instagram post. I was overjoyed! I couldn’t believe that a brand wanted to collaborate with me and offer free products in return for my content. It felt surreal, as though all those years of watching others had come full circle. Now, it was my turn to share products with my audience and put my unique creative spin on them.

In 2022 Merit Beauty reached out to me to send me PR. They sent me their Flush Balm and highlighter, and I was ecstatic. Though it was a simple post, the opportunity carried weight—I had the responsibility of delivering content that met the brand’s expectations. A year later, I experienced a pinch-me moment when a luxury brand reached out to collaborate. Armani Beauty offered me their foundation and primer in exchange for an Instagram reel. Creating the reel was such a fun experience, as I got to showcase my makeup routine using these incredible products.

With immense gratitude, I heard from Armani Beauty again this year, gifting me their blushes and highlighters. Shortly after, another agency reached out with a collaboration for Valentino’s Born in Roma perfume—one of my all-time favorite fragrances but one I rarely indulge in because of its price.

These experiences have been nothing short of a dream come true. The transition from admiring others to actively participating in the world of content creation has been an inspiring and deeply rewarding journey. Although I’m far from being considered a “micro-influencer,” these moments remind me to always pursue my dreams and believe in myself. Even during times of doubt, there will always be someone who sees your potential, even if you don’t see it in yourself yet.